We are on a mission to take obedience out of dog culture-- and people culture too!

 

Why?

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1. Dogs do not need to be "obedient" in order to be happy, well-adjusted members of the family.

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2. Obedience mindset implies a culture of punishment and force, which has been scientifically proven to be harmful to dogs and people.

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3. Dogs are intelligent, emotional, unique beings. The qualities that make them a dog should be celebrated, not diminished.

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